MarketingProfs.com: Top 10 Web Analytics Problems

October 19th, 2004 | No Comments | Posted in General Techologies

Jim Sterne from MarketingProfs.com has written a very interesting article on the problems organizations have encountered in the world of web analytics.

In web analytics, data come from many different sources including content side, application side, e-commerce side. A lot of the data gathered from the various sources are actually logs!

Web analytics applications, among various other features, has a built-in specialized log analysis tool that can parse through the logs and extract the wealth of information that’s hidden in them.

Many of the problems described in this article are similar to the field of log analysis. Some of the problems are

  • Data integration problems – imagine the number of different log types you have to integrate in log analysis. Most SIM products claim to support 100′s of log sources.
  • Looking for solution but found only tools – How true is this? Most SIM vendors are still in the world of selling technology instead of solutions!!
  • Not sure what to look for – again, this is one of the biggest reasons why organizations don’t have a log analysis strategy.

    We can learn a lot from our predecessors.

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